Concept / spec work, not affiliated with the brand. Spec ads are unpaid sample ads made to show our style. Four stories, four brands, all made to be watched.
Concept / spec work, not affiliated with the brand
Chewy: "The Last Scoop"
Brief: Audience: busy millennial dog owners who juggle work calls and a dog who "lets them know" when the food runs low. · Feeling: amused recognition, "my dog does this." · Idea: a deadpan golden retriever treats a near-empty food bin as a famine, until Autoship shows up and he pretends he knew all along.

How we made this (behind the scenes)
Spec ad by Enverse, not affiliated with Chewy.
Concept / spec work, not affiliated with the brand
Duolingo: "Same Café"
Brief: Audience: adults aged 25 to 40 who plan to travel or live abroad and freeze when it's actually time to speak. · Feeling: relatable nerves turning into quiet pride, the warm "I can do this too" moment. · Idea: small daily lessons (on the train, in bed, at the stove) turn a frozen, menu-pointing tourist into someone who chats with the waiter at the same café. The app is the quiet hero behind her confidence.

How we made this (behind the scenes)
Spec ad by Enverse, not affiliated with Duolingo.
Concept / spec work, not affiliated with the brand
Poppi: "The 3 PM Issue"
Brief: Audience: 20 to 35 year olds at a desk all day who want a fun soda as an afternoon pick-me-up, without reaching for the usual. · Feeling: the treat-yourself moment, the small daily reward that turns a grey afternoon around. · Idea: shot like a magazine issue. The 3 PM slump is literally black and white, and one cold can brings back color, fizz and a smile. It closes on "Get yours."

How we made this (behind the scenes)
Spec ad by Enverse, not affiliated with Poppi.
Concept / spec work, not affiliated with the brand
Lexus: "Earned, Not Given"
Brief: Audience: successful people aged 30 to 50 who built their career the hard way. · Feeling: quiet pride. The work happened in the dark, where nobody saw it. · Idea: a reveal. Pieces in the dark (light, rain, a door shutting, a grip on the wheel) build like the grind. Then the beat drops and the full car appears in golden light: the payoff. "Earned, not given."

How we made this (behind the scenes)
Spec ad by Enverse, not affiliated with Lexus.